NOTE: ONLY Facebook full accounts and pages work in our Social Media module! Groups do not!
Understand the difference between a Facebook Public Profile and a Facebook Group
A Facebook group is visible only to people who are members of that group. A public profile is available to any casual visitor (even for someone who is not signed in to Facebook.) Both have their pros and cons. Here are some thoughts and observations:
i. Unlike groups, public profiles are visible to unregistered people and are thus indexed.
ii. The group status allows you to send messages to your fans and looks like a personal profile page, BUT posts aren’t automatically displayed on member’s newsfeeds.
iii. In a FB public profiles, administrators are not identifiable easily … this may be a good thing if you have an agent managing your FB page or if multiple people are managing a FB page. However, if your fans want to get in touch with you offline, it may be more challenging for them.
iv. Members of a group can identify and interact with each other much more easily than fans of a page
v. Members have to actively remember to go to the group page to see postings from other members
vi. A public profile can be viewed by non Facebook members
vii. A public profile will provide far better analysis in terms of users, time online the time , demographics etc. (not available in group)
vii. Groups can lose momentum. People may forget about them after they join.
ix. Groups cannot be combined into a Page.
